Currently, 1.6 billion people establish some contact with small local businesses through Facebook, that is why the social network has become a tool for their growth.
Therefore, with the aim of bringing these businesses closer to new buyers, Facebook released updates on various free tools.
These are the 5 updates:
1.- Stories come to Pages
Pages, the Facebook application for managing business and company pages from mobile devices, in which it is possible to view photos, check upcoming events, and buy. With the update, businesses will be able to create Stories such as a personal profile and thus create engagement with their followers.
2.- Updating the recommendations
The recommendations will be optimized in such a way that it will be easier to access the pages of various businesses close to the user. With the update, it will be more visible in the Facebook timeline to grow the flow of users.
3.- Sale of tickets for events
Now businesses will be able to sell tickets for their activities from the page they created on Facebook for their event. This is intended to double ticket sales for businesses compared to only selling tickets on one website.
4. – Link between employees and SMEs
The Jobs tool will also be updated on a global scale so that people can access offers from companies that use Facebook to promote their products through a page.
It should be noted that more than 60% of the jobs in the world are in small businesses, according to Facebook figures.
5.- More geolocation
Facebook launches Local, a function in which the user will discover, thanks to geolocation, the most recommended businesses around him, such as restaurants and shops, as well as opinions from other buyers.